Our mission

About Forkpie

Forkpie shows you what your child is actually eating and suggests small ways to improve it. Think of it as a second pair of eyes on the plate.

Our mission

We would rather explain something than grade it. In practice that means accurate information, food that people around here actually eat, and suggestions you could act on this week.

There is no shortage of nutrition information online. The hard part is turning it into something a tired parent can use at six in the evening. That is the part Kipi is for.

Child eating at a family table

Always on your side

Every line of copy in Forkpie is checked against one question: does this leave a parent feeling more capable? That is the bar it has to clear to ship.

So Forkpie describes what it sees and leaves the judgement to you. Pressure around food in childhood is linked to eating problems later, which is reason enough to keep the tone light.

How Forkpie behaves

These are not marketing lines — they are constraints built into how Forkpie works. What the app does, and how it talks about it, have to clear the same bar.

  • Meals are described in foods and portions, in plain words
  • A photo is the only measurement we ask for
  • Every meal gets a description, and that is where it stops
  • Every food is allowed to be food
  • Health questions belong with your doctor, and we say so
  • Kipi is a character, and we describe Kipi as exactly that
  • Every number and every quote on this site is real
Person working at a desk

Who's behind it

Forkpie is built by a team in Cluj-Napoca, Romania, with medical and software backgrounds. The idea came from the gap between the nutrition advice you find online, which is clinical and culturally generic, and what feeding a child in this part of Europe actually looks like.

We are in early development and inviting families into the beta to help shape it. If you are a parent in Romania or Hungary with strong opinions about how this should work, we would like to hear them — write to us at hello@forkpie.com.

Kipi mascot

About Kipi

Kipi is the Forkpie mascot, a plate detective with a magnifying glass. Kipi notices things and asks questions about them.

Kipi is a character. Kipi looks at the plate, wonders about it out loud, and leaves the medical questions to people with medical training.